Aplana helps retailers to increase sales and profit margins by providing deeper insights into sales dynamics and customer needs and predicting demand more accurately. Our solutions use the latest technologies to provide both in store and online retail businesses with intelligent data to simplify decision-making.

Market basket analysis

Aplana’s software allows you to identify best sellers and distinguish positive performers from slow-moving items, by analysing basket data and historical transactions. It will also produce sales forecasts to help you optimise your inventory and minimise stock levels.

Customer segmentation

Identifying customer groups with shared characteristics enables retailers to target their marketing more effectively, select the right mix of channels and understand product preferences. Clever customer segmentation allows businesses to stay attuned to customer needs, stimulate demand and improve satisfaction levels.

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